Sunday, March 23, 2008

My hometown shuts down successful viral marketing campaign? I'm ashamed.

Okay, so I know I haven't said too much about the viral and buzz marketing campaign for the movie, The Dark Knight, solely because it is so complex that I have yet to get the whole grasp on it. According to the article from, the main character of the movie, Harvey Dent, runs for district attorney for Gotham City, which is the central concept of the campaign. The buzz marketing campaign is designed like a political campaign, with the tagline "I believe in Harvey Dent." Fans of the yet-to-be released movie act as participants in the buzz campaign by setting up "campaign stations" in cities all over the US. There is a campaign bus called the "Dentmobile" that brings the campaign to each city.

On March 12, when the campaign stopped in my lovely hometown of Chicago, there was what I would like to call an "Aqua Teen Hunger Force Fiasco"-- yup, the cops broke up the promotional campaign. The campaign, was planned to run from 8 to 10 a.m., but the Chicago police broke it up within three minutes flat. Talk about a buzzkill.

To check out more photos from the campaign, check them out here.

To find out if the Dentmobile and the Harvey Dent campaign will be around your neck of the woods, check out the campaign site here.

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