Saturday, February 23, 2008

SlipStream shows us how it's done

On February 22nd, in a press release shown on, Slipstream Video, a company specializing in online videos as marketing tools, announced their launch of an interactive video streaming website, The website exhibits how adding video to a website or in representation of a company or brand can significantly increase product sales.

The new site focuses on the skills that SlipStream has developed in order to successfully reach a client's target demographic, provoke interest, and influence a consumer's purchase decision; something that many companies, being in-house or boutique, have yet to accomplish. What's great about SlipStream and their concept of an how-we-do-it website, if you will, is that it doesn't hide their expertise like a secret weapon, but makes the information available to other businesses to use as a tool in improving and updating their marketing techniques.

Not only does the website provide how-tos to online marketing, it also reveals elements of SlipStream's very own internet marketing strategy, which employs social networking, mobile technology, search engine optimization, "e-blasts," blogs, and viral marketing. This incredible online marketing resource of strategies is accessible to any company, and business transactions can be done through email.

Of the many new elements of the website, a"Customized Solutions" video has been uploaded which showcases SlipStream's ability to design, update, and improve websites and provide e-commerce and search engine optimization strategy. There is also a gallery of SlipStream's previous work to see the product of their skill.

I think it is very important for this company to be in the Rolodex of any business, small or large, because of their knowledge of the transition in the involvement of technology in marketing. And if a business can't afford to hire an out-of house firm, to at least take some tips from these guys; thanks to their new website, information on this new marketing tool is readily available.

To learn more about SlipStream video, go to

To learn more about the release of their new website, click here for the entire press release.


Kim Gregson said...

4 interesting posts - 20 points for the 2 weeks

Kim Gregson said...

no posts for the week 0 points